Event Stand - KREW Coffee

We kept the focus on introducing a maximum of functionality and modularity in the very small footprint so that it would be easily moved around by a single person. It was also very important to keep the brand elements visible and to make the stand visually appealing without overwhelming the context in which it would be placed.

The modular approach determined us to use a harmonizing suprastructure, that would ensure the modularity would be efficient and that the different pieces of the stand would have visual coherence. Aesthetically we slightly modified the concept while keeping intact the identity elements established in previous concept: the wood, marble and perforated steel sheets.