Drive Thru - KREW Coffee

Seeing how this would be the first KREW Coffee franchise, we wanted to make sure that the brand and other identifying elements were front stage. Also the new location was to be built in an unexplored region for the county, even more reason to make sure that the brand is clear, present and well represented. We also wanted to keep intact the concept ideas established on the kiosk proposal. Functionally the challenge was to maximize the number of potential clients that can spend time in the interior of the location.

The design priorities we followed were: transparency through the curved glass, intimacy through merging the serving and seating areas and the refinement of specialty coffee underscored by the materials and textures used throughout the interior and exterior of the location: striped wood, fine concrete and large slabs of marble. We decided that the interior and exterior bench would be molded on the curve of the façade maximizing space and seating area at the same time.